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greenhouse juice company (art director 2020 - Present)

Greenhouse Art Director

Responsible for shaping Greenhouse’s visual identity across a variety of media and spearheading design initiatives from concept to execution. 

Highlights:

  • Lead and illustrated Greenhouse’s 3.0 Redesign (2023) 

  • Lead and crafted visual strategy for The Glass House Project, a bold initiative that challenges the industry's status quo. By throwing stones, both at big beverage and internally at Greenhouse itself, this project unapologetically calls out areas for improvement while presenting tangible plans for positive change

  • Art direction of photoshoots, ensuring a high standard is met that aligns seamlessly with the brand’s ethos