the mission
Brüst set out to create a clean protein beverage consisting of cold brew coffee and 20g of protein. They needed an eye-catching brand strategy that would represent their product: a healthy solution to help active individuals refuel and stay satiated and energized.
the service
logo development // brand strategy // packaging design // web design // email marketing // social
the outcome
A consistent brand strategy that targets active individuals to invest in brüst as a means to stay energized throughout their day. I focused on using a bold and bright visual language, quirky illustrations, and motivational photography to develop a fun-loving brand personality.
first email campaign generated 12.4% click rate and a $3500 boost in sales.